La Marca: Optimism is a Mindset

La Marca: Optimism is a MindsetCommercial

directed by
Bellone+Consonni
agency
Ogilvy
production company
Joinery
cinematography
Emanuele Zarlenga
about the project

Marc & Gio and La Marca celebrate the rebellious optimists who dare to share their sparkle in a world that sometimes feels flat. Shot on location in Syracuse, Sicily, our new campaign brings to life the effortless style and unquenchable joy of Italy, and shows that a surprising sparkle can show up in almost any moment – if you know where to look.

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